Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 166 Bedfords Review | Issue Four 6 Attention to details sometimes poignant, his adverts were always searingly honest about the houses for sale, and often brutal about their owners…. “WANTED. Ugly houses for poor people and smart beautiful houses for the thousands and thousands of rich applicants.” “WILL NO-ONE BUY THIS POOR OLD HOUSE? Empty, miserable & racked by the District trains that pass at the end of its tiny, overgrown garden...” “...so-called garden with possibilities best solved by saturation bombing and a back bedroom suitable only for a dwarf...” My particular favourite is Roy Brooks’ description of a bar in the sitting room of broadcaster (and friend of long standing), Desmond Wilcox. “A white painted brick feature for holding exotic drinks. Rather theatrical and in keeping with the pretentious style of the owner” Ouch! Perhaps you will be disappointed to read that we have not adopted a policy of Roy Brooks-style descriptions across all our offices; but we continue to try and produce descriptions that are informative, honest and engaging, alongside photographs which are attractive without being misleading and floor and site plans which are accurate. Hopefully, we get it right more often than we get it wrong… but if you do read something we have written that makes you despair, you will let us know, won’t you? I may well be setting myself up for a mighty fall by asking the question, but what is your reaction when reading estate agents’ property particulars and adverts? Despair or delight? It may not always be apparent, but our aim is to pique your interest and encourage you to arrange a viewing of the house. But do we always succeed in that aim? We here at Bedfords are often hunched over our laptops, endeavouring to describe our latest instructions in a fair and interesting manner, and yet sometimes it is difficult to escape cliché. After all, a reception room with high ceilings, French windows to the south and a bay window to the west is ‘light and airy’; ‘sunlit and well ventilated’ does not quite have the same style! But it has not always been thus in estate agency. In the 1950s and 1960s, an agent in London, Roy Brooks, ran weekly ads in the Sunday papers which have gone down in folklore for their content. Sometimes funny, Property Ben Marchbank on the art of writing property brochures Bedfords Review | Issue Four Property news LANDMARK SITE FOR WOODBRIDGE Bedfords have been advising Active Urban in the acquisition of a site in Woodbridge which will mark the most significant re-development in the town for many years. Active Urban’s vision is to blend the town’s needs with its heritage through modern design. Following a public consultation, a planning application will be submitted in 2017, with construction planned for the end of the year. Early expressions of interest can be made with our Woodbridge office on 01394 779 444. 6 www.atomair.co.uk Aerial photography is increasingly part of the property-selling package, and indispensable for larger country houses. Bedfords have been up in the air for a while, using one of the most experienced operators around. William Walker of Atomair started 31 years ago and was one of only two professionals at the time. He dislikes the name drone and the image it conjures, and prefers to call them SUA (Small Unmanned Aircraft). William is a consummate licensed operator. If something goes wrong, he can fix it, and the images he captures are proof of his expertise. The attraction of the SUA world's thrills and skills is undoubted, but William values the softer side. “The real joy,” he says, “is to take beautiful stills and video footage, composing a picture and making the best image I can, then processing them in the old- fashioned way. Bird's-eye view In the air with William Walker